According to a report from Digitimes.com, AMD will start shipping the Hawaii GPU to its AIB partners in October, which means that previous rumors regarding the 25th of September event being a "tech-day" rather than an official launch might be actually quite true.

AMD previously used "tech-days" as a way of showing the new graphics cards without having to be described as paper-launch and according to Digitimes, AMD will ship the Hawaii GPU to Asus, MSI and Powercolor while these partners are expected to have products on shelves in October.

As rumored earlier, AMD Hawaii based graphics cards are expected to hit the retail/e-tail with prices below US $600 which should put a lot of pressure on Nvidia. With recent price cuts for the Radeon HD 7990 dual-GPU graphics cards as well as price-cut across the entire Radeon HD 7000 series, AMD is putting Nvidia is a rather unpleasant situation which will most likely force it into price-wars.

It will certainly be nice to see what will AMD decide to show during the "tech-day" scheduled to kick off at the volcanic island of Hawaii on September 25th but it looks like you will not be able to buy it until later in October, if all goes well that is.

Source: Digitimes.com.