Nvidia has launched a rather elaborate marketing campaign with Order of 10 puzzle which is designed both to unveil the date of the event and keep the Pascal hype going.
Nvidia has sent out a parts of the Order of 10 puzzle to a couple of review sites and after just a day, reviewers got together and managed to "crack the code" which lead to a dedicated site showing a countdown timer, most likely leading to Nvidia event.
GamerNexus.net got on the case and after unlocking six pages, which included Collision, Structure, Circles, Compute, Vision, and Astronomy, this lead to a final page with a countdown timer. Since a couple of clues mention Kepler and Fermi, this is most likely a Pascal GPU teaser but it is definitely an interesting way to keep the hype going.
The timer expires on Friday, which lines up with Dreamhack as well as Battlefield 5 unveil and it is possible that Nvidia will unveil both the GTX 1080 and the GTX 1070, with some teasers of the Battlefield 5 game running on those graphics cards.
Hopefully, we will see some interesting things on May 6th as the GP104 Pascal GPU certainly sounds interesting.