According to a fresh report, it appears that Nvidia is lowering the price of its Geforce GTX 770 graphics card from earlier US $325 down to US $275. This way, Nvidia is either trying to clear the stock or simply putting a bit more pressure on AMD's recently released Radeon R9 285 graphics card which is now around US $25 cheaper than the GTX 770.


According to a report from Techpowerup.com, Nvidia is most likely working with add-in card (AIC) partners and retailers to adjust the price of its performance-segment GTX 770 2GB graphics card. Nvidia is apparently pulling the GTX 770 down to US $275 which puts it about US $25 over the cheapest R9 285, around the same price as the factory-overclocked R9 285 and roughly at the same price as the GTX 760.

In case you missed it earlier, the GTX 770 is based on Nvidia's well known 28nm GK104 GPU and features 1536 CUDA cores, 128 TMUs, 32 ROPs and a 256-bit memory interface usually paired up with 2GB of GDDR54 memory.

Nvidia is either putting a bit more pressure on AMD's R9 285 or simply wants to clear the stock and make room for the upcoming GTX 900 series, which we should hear more about in October.



Source: Techpowerup.com.