Alienware says Steam Machine will be hard to sell

Least profitable system they ever sold

When Valve officially unveiled its Steam Machines systems back in January, a lot of manufacturers have jumped right on it and have announced their own version, including Dell with its Alienware Steam Machine. Apparently, this will be the least profitable system Alienware ever had and the company is only making it to stay on Valve's good side.


The Wall Street Journal recently published an article regarding Valve's Steam Machines where it quoted Dell's Alienware Chief, Frank Azor, who noted that selling such system will be very challenging and that it will surely be the least profitable system Alienware ever had.

Frank Azor further explained his statement for the PC Gamer, saying that the decision to make such a system, pairing it up with "incredible" performance and pricing it as aggressively as possible, had everything to do with the fact that company believes in Valve's vision and wants to be part of it.

The same goes for iBuyPower's Product Marketing Chief, Tuan Nguyen, which complained about the number of different Steam Machine systems and comparing it to Android smartphone market. Nguyen noted that he would rather see a single Valve system with fixed specification which would make the situation much better.

Valve certainly grabbed a lot of attention with Steam Machines and hopefully we will see some even more interesting systems.



Source: via Techreport.com.



News by Luca Rocchi and Marc Büchel - German Translation by Paul Görnhardt - Italian Translation by Francesco Daghini


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