Similar to NVIDIA's GeForce Experience, AMD also has a little tool that automatically optimizes a gamers system towards optimal settings and thus best possible performance as well as gaming experience.
All the fans from the red fraction have to do is to install AMD Gaming Evolved Control Center. This is possible if you have either an AMD APU or an AMD GPU in your gaming PC, where as the software has been coded by raptr.
Basically AMD Gaming Evolved Control Center is exactly the same like GeForce Experience from the green fraction. Once you install the software, it's going to check which games you have installed and then set the best possible graphics settings regarding image quality and performance. There is also a possibility to register on Twitch, which allows you to stream your gameplay.
If you decide to register and let AMD know which gaming hardware you're using, then you get points credited to your account. For example, should you be willing to register a Sapphire R9 270X, then you get 120'000 points. With these points you can then for example get some game keys. If you'd like to get a copy from Titanfall, this will set you back 30'000 points. Overall this sound like quite an appealing offer.
Source:
Le Comptoir du Hardware