Ubisoft presents first quarter 2009-10 sales

Today, Ubisoft reported its sales for the first fiscal quarter ended June 30, 2009.

Sales for the first quarter of 2009-10 came to €83 million, down 50.6%, or 50.8% at constant exchange rates, compared with the €169 million recorded for the same period of 2008-09.

First-quarter sales for 2009-10 came in 12.6% below the guidance (approximately €95 million) issued when Ubisoft released its sales figures for fourth-quarter 2008-09. This was due to:

  • A slowdown in sales of Nintendo DS™ games in Europe and the United States that was more pronounced than expected, impacting back-catalog sales as well as new launches.
  • Significantly lower back-catalog sales of titles for Playstation® 3 and Xbox360® than in the first quarter of 2008-09.
  • Poorer-than-anticipated market conditions.



From a positive perspective, the period under review saw:

  • The launches of Call of Juarez® and Anno®, which were in line with expectations; with Anno® receiving solid ratings for the PC, Wii™ and Nintendo DS™ versions of the game.
  • Significant market share gains on the Wii™ since the start of the calendar year (7.2% market share in Europe versus 4.6% one year earlier, and 4.5% in the United States compared with 2.7%).


Source: Ubisoft

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News by Luca Rocchi and Marc Büchel - German Translation by Paul Görnhardt - Italian Translation by Francesco Daghini


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