According to NeoGAF user, EA also paid some Youtubers for making a good promotion video.

After the news about Microsoft and Machinima, it appears that EA is also in trouble for making the same Youtube promotion thing.

A NeoGAF user has published a document with a similar "partnership" between EA and The Verge. The document confirms “some fans are compensated for the YouTube videos they create and share about our games”.

This is yet another bad move by Electronic Arts, after all of the troubles it went through with the Battlefield 4 game.

Source: vg247.com