Gigabyte's motherboard sales numbers have been declining for a few years already and for 2017 it looks like the vendor will struggle selling 13 million units. For 2018 market analysts are predicting that Gigabyte might even have a hard time selling 10 million units, which would be a 50% decline compared to the 20 million boards sold in 2014.


Other companies like ASUS and MSI seem to be maintaining business in multiple markets like in the mid- as well as higher tiers at same time. ASUS for example with their ROG series is aiming at the high-end PCs gaming market very successfully these days, but at the same time expand operations into other sectors, such as the OEM business. Gigabyte tried to do something similar with their AORUS brand building notebooks and tablets but the sales numbers still aren’t where they’re supposed to be to call the venture a success.

In fact Gigabyte’s own gaming-brand AORUS is struggling to grow and - for the sake of Gigabyte - we’re hoping that merging the GPU and motherboard business units, which took place a few months ago, is going to help the company getting back on track.



Source: DigiTimes