So far ASUS is the first AMD AIB, which has a fully custom R9 Fury card in its Portfolio. The vendor completely reworked the power design and according to Anandtech this greatly improves power consumption of the entire card.
The PCB of the ASUS STRIX R9 Fury measures 27 centimeters in length and it's been equipped with the latest version of their triple fan DirectCU III cooler. But in the case of this card it's not just that cooler that's interesting, it's mainly the PCB, since ASUS is the first AMD board partner to show a fully customized board.
A closer look at the power design shows, there is a total fo 12 phases, which come with the ASUS "Super Alloy Power II " branding. In combination with their "auto-extreme" build-process, where the cards are being assembled entirely by machines, ASUS want to underline, that these cards are of exceptionally high quality. As you might know from checking the specs of the new AMD Fury cards, the TDP is set to 300 Watt. Checking the same value on the ASUS card, we see that there is 216 watts mentiond in the case of TDP for the new STRIX card. This bears the question if this number is just a marketing stunt or if it's really true that ASUS massively increased the energy efficiency compared to the reference design.
Following the test on Anandtech it actually turns out that their test system with ASUS STRIX R9 Fury pulled 75 Watts from the wall in idle, 363 Watts when running Crysis 3 and 334 Watts when handling Furmark. Compare that to the reference Fury X card, which makes the test setup pull 82 Watts from the wall in idle, 408 Watts in Crysis 3 and 467 Watts when running Furmark. Especially checkingout the Furmark value the differences are huge, with the ASUS card making the system need 133 Watts less.
What's also very interesting to see in the review from Anandtech is that the Sapphire Tri-X R9 Fury OC burns almost the same amount of power like the reference R9 Fury X. Therefore it can't be argued, that the Fury non-X needs less power in general.
It looks like ASUS has done an exceptionally good job with their new STRIX R9 Fury. If you want to read the whole review over at Anandtech make sure to
click this link.