Last Update 29.07.2013 14:09
What's in a name? that which we call a rose
By any other name would smell as sweet;
(II. ii. 42-43).
This quote taken from 'Romeo and Juliet', and is spoken by Juliet. In this, Juliet is questioning why her love of her life is also from the family of her enemies. While most of us have read Romeo and Juliet in their earlier days, Juliet does bring up a good point. What is in a name? Not only humans, but companies also have their own sub-branding. For example Canon cameras have the Powershot/ELPH line for consumers, Rebel line for enthusiasts, and their EOS (Double digit and lower) for prosumers and professionals. But do these name even matter? Obviously, not so much, as Canon has started to merge names, like the EOS M, a compact system camera whose image quality lacks in comparison to any of the EOS DSLRs. So when Gigabyte was deciding a name for their next product, an air mouse, they decided to throw it under the sub-branding of Aivia. If anyone looks at other Gigabyte Aivia products, they will find a common trend: A gaming product with a unique or new design. Unlike Gigabyte’s Force lineup, these products are not only meant to game hard with, but to look good in the process. However, the Aivia Neon is not by any means a gaming mouse. Released in April 2013, this air presenter mouse's main purpose was to function well in the office or in a classroom. So what happens when Gigabyte decides to throw such an object into the Aivia branding? I guess we’ll have to read on to find out!
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