With the Gaming Pro Carbon, MSI has a well equipped mid-range motherboard in its portfolio, which comes with a bunch of interesting features. There are for example two M.2 Gen 3 x4 slots as well as a good looking design. Apart from that this model should feature a rather interesting price.
Already at launch MSI had a complete portfolio of Z370 motherboards. With the Z370 Gaming Pro Carbon AC MSI offers a budget gaming motherboard suitable for building an affordable gaming PC. Altough this is not going to be an expensive board, there are quite a few features which you can find also on higher-end models. From a design point of view there is a black color scheme and carbon-like looking stickers have been put on the heatsinks.