"We always want to make sure there is something new right around the corner. Our plan is to have new content coming out on a really frequent basis. We want to make sure that people are really into the game and get to experience a lot of new things.

“We will have a lot of content at release, but I know that players are amazing in their ability to chew through content quickly, so we want to make sure there is a constant stream of goodies coming to them.”

“The more frequently you update, the more the players like it. Players are more engaged. I think it is an issue of trust in a lot of ways. They know there is going to be a lot of new content coming in.”