ASUS joins Milan Design Week

Shows new products and Glow of Life exhibition

ASUS Design Center, which is a design team within ASUS, has joined the Milan Design Week, showing the Glow of Life exhibition as well as some recently unveiled products.

At the Milan Design Week, which runs from April 12th to April 17th at Padiglione Visconti, in Milan, Italy, ASUS is showcasing The Glow of Life theme, inspired by Zen and the beauty of nature. Taking ideas from Zen harmony and the vividness of nature, ASUS designers have created new technology that empowers users by bringing light and color to their worlds through engaging digital experiences.

The Glow of Life exhibition is actually a forest of illuminated tree sculptures, each fitted with a glowing sensor that pulses and cycles through different colors representing the four seasons. Each sensor can interact with flashlight from visitors by showing how the three absorbs water and more.

In addition to The Glow of Life exhibition, ASUS showcased some of its new and recently unveiled products from the Zen line, including the ZenBook Flip UX360CA, an ultra-slim convertible laptop with a 360-degree rotatable display and premium metal finish, the ZenAiO Pro, an AiO desktop PC with aluminum unibody construction, 4K UHD IPS display and some serious hardware as well as the recently unveiled ZenFone Zoom, a smartphone with a 3x optical-zoom lens.

We had a chance to visit the Milan Design Week and take some pictures from the show.


















Source: ASUS.com.

News by Luca Rocchi and Marc Büchel - German Translation by Paul Görnhardt - Italian Translation by Francesco Daghini


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