The solid state drive (SSD) market is slowly getting crowded and although many are currently on it, some of them are slowly moving away from retail/e-tail consumer channel and focusing more on enthusiast and enterprise market since Samsung is currently the king in the SSD market with prices that are quite hard to fight.

Samsung's main retail ace is the Samsung 840 Evo SSD that sells in Europe for around €150 for the 250GB while in the US it goes for as low as US $179.99. The Samsung 840 Evo 120GB version goes for as low as €90 in Europe and around US $100 in the US. OCZ, Intel, Kingston and a couple of other SSD players, have similar priced SSDs but when it comes to performance per buck, Samsung is certainly the king of the market.

The situation also has a lot to do with the brand as most consumers would rather go for Samsung than any other brand which pretty much makes it impossible for the little guys to come out with mainstream SSD that will sell well. Smaller players still doing good in enthusiast level market but with low margins, these hardly bring any cash to the company.

Samsung also has its own chip production and like Intel can come up with at least a bit cheaper prices in order to hold the competition at bay. According to Fudzilla.com, most competitor are confirming that Samsung is certainly putting a lot of pressure on the market and it is quite hard to battle the giant on the market.



Source: Fudzilla.com.